And at the Global Search Awards, Goodway won Best Local Campaign (PPC) for our Kubota Farmbelt Equipment campaign. Don’t just take our word for it The Drum Digital Advertising US Awards named Goodway Best Programmatic Media Partnership for our Anytime Fitness new membership campaign. Their approach to strategy creation and media execution is world-class and their team operates. When you work with us, you get account managers, media strategists and data scientists dedicated to achieving your goals. Goodway Group has been an essential partner for us from day one. From Web-to-Print portals and automated marketing solutions to digital printing and fulfillment, Goodway Group enhances the way your business communicates. Though our AdExchanger Programmatic Power Player listing shows only two of our core offerings – performance marketing and media planning and buying – we offer a full gamut of custom digital marketing solutions meant to drive real business outcomes: Then adjust your ad campaign in real time.Ĭapture your campaign’s impact through the full conversion funnel and evaluate your media investment against real-world business results – in-store foot traffic, online and offline purchases and brand lift. Discover which ad format and message gain the most attention and why. Track your consumer interactions and get data instantly that will tell you what’s working and what’s not. Target, segment and reach your audience across a range of devices, and with cross-device technology, show them a unified message wherever they access the web. Based on 1 salaries posted anonymously by Goodway Group Digital Media Buyer employees in Goiânia. Buy advertising across thousands of sites at a time while focusing only on the audience segments you choose, no matter if they’re existing customers or new customers. Average salary for Goodway Group Digital Media Buyer in Goiânia: US53,005. In fact, TV, audio, digital out-of-home (DOOH) and other media channels are fast adding programmatic scale because it’s the art of using tech and data to buy audiences effectively and efficiently,” he said.Īccess the best inventory with the least effort. Headquarters Regions Greater New York Area, East Coast, Northeastern US. “Programmatic is a way of media buying, NOT a channel. Our president, Paul Frampton, recently explained it like this: Goodway Group is on it! It’s a one-stop shop for brands seeking the top partners in programmatic – and we couldn’t be more thrilled. AdExchanger recently announced its 2020 Programmatic Power Player list, the first definitive searchable guide to the top digital marketing agencies, tech providers and strategic partners in the digital advertising business, and our parent group. Industry: Advertising & Public Relations.
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